Appraisal and Valuations; Commercial Attractions: Theme Parks and Attraction Parks; Recreation areas -- Texas -- San Antonio; Tourism -- Texas -- San Antonio
Prepared for Fiesta Texas Theme Park on July 17, 1995, Report Number: 260. The objective of this short form business strategy is to identify and evaluate the following forces and conditions influencing the performance of the park: 1. the market outlook 2. capacity and balance within the park 3. generated per capita expenditures 4. departmental and overall profitability 5. strengths and weaknesses of the park 6. the market niche of the offered product. As a final step, at the conclusion of this operational and economic review, a five year strategy is presented which is considered to represent the best option or options for ownership. Projected economic results of that strategy are presented over the five year period 1995-2000. This report is a joint undertaking by Harrison Price Company and International Theme Park Services.
International Theme Park Services
Harrison Price Company;
Fiesta Texas Theme Park
Copyright: University of Central Florida Special Collections. Permission to publish must be obtained from Special Collections in writing. Contact (407) 823-2576 or online at http://library.ucf.edu/about/departments/special-collections-university-archives/
Number of Pages
Fiesta Texas; Economic analysis; Economic performance; Financial analysis; Financial evaluation; Market analysis; Market share; Market support; Pricing; Population study; Park attendance; Retail; Restaurant facilities; Rides; Shows
San Antonio (Tex.)
Digital Reproduction Specialists
Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2005.
Is Referenced By
http://library.ucf.edu/specialcollections/Collections/ManuscriptsPrice.php (University of Central Florida Special Collections Harrison "Buzz" Price Papers finding aid); http://ucf.catalog.fcla.edu/permalink.jsp?29CF033206285 (University of Central Florida Libraries Online Catalog)
Information Technologies & Resources
Harrison Price Company;, "Strategic Plan for Fiesta Texas 1995 to 2000" (1995). Harrison "Buzz" Price Papers. 162.