Psychologists have often found it useful to think of an individual's personality as consisting of three parts. Each part is a separate source of thoughts, feelings, and motivations - - and it is useful to view each part as directing an individual's behavior at different times. This psychological perspective, it seems, can be very useful to those who market the modern theme park. Its product - - the assortment of attractions it offers to potential guests - - and the way it is promoted must appeal, in one way or another, to each distinct part of a prospective visitor's personality. This monograph briefly outlines the theory underlying this psychological perspective and then discusses several important implications for those who market and operate modern theme parks as well as others in various segments of the visitor industry.
Amusement parks -- Psychological aspects
The Dick Pope Sr. Institute for Tourism Studies
Rosen College of Hospitality Management
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Number of Pages
Mayo, Edward J. and Jarvis, Lance P., "Understanding the Theme Park Visitor: A Psychological Perspective" (1981). Dick Pope Sr. Institute Publications. 17.