Abstract

The primary objective of this proposed study is to analyze the existing and potential market of the Wet N' Wild. This will be achieved through the study of visitors and non-visitors perception of the park, and the identification of the socio demographic and travel characteristics of those who visited We N' Wild versus those who did not. In addition, the study will be to analyze the various features of the park and identify the visitors' opinions and satisfaction with each feature. Finally, the impact of media advertising on Wet N' Wild attendance will also be explored. The study will investigate two major groups: 1. Visitors of Wet N' Wild (in-park survey) 2. Potential and past visitors to Wet N' Wild (off-site survey of tourists and local residents). A secondary objective of the study will be to analyze visitors and non-visitors perceptions of Wet N' Wild compared to other water theme parks, in particular Disney's typhoon and Lagoon.

Prepared For

Wet N' Wild

Publisher

The Dick Pope Sr. Institute for Tourism Studies

College

Rosen College of Hospitality Management

Publication Date

1-1-1989

Document Type

Report

Format

application/pdf

Comments

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2014.

Identifier

DP0014017

Language

English

Place

Orlando, FL

Rights

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dick Pope Sr. Institute for Tourism Studies. All copyright, confidential information, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of The Dick Pope Sr. Institute for Tourism Studies. The information furnished herein is believed to be accurate and reliable. However, no responsibility is assumed by The Dick Pope Sr. Institute for Tourism Studies for its use, or for any infringements of other rights of third parties resulting from its use. The UCF and The Dick Pope Sr. Institute for Tourism Studies name and logo are trademarks or registered trademarks of the University of Central Florida.

Number of Pages

7 p.

Type

article

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