Abstract
1. The majority of the respondents decided to come to the MTV Summer Break Nights event on the day of their visit or a day prior to their visit. 2. The majority of the respondents entered the park after 5 P.M. mainly because of the reduced admission price and time convenience. Almost a quarter entered after 5 P.M. because of the MTV event. 3. The respondents heard about the MTV Summer Break Nights event from other people, radio and TV. MTV was the major channel where information was gathered, as well as a local radio station (BJ 105). 4. The majority of the respondents thought that the admission price for the event was a good value for money. 5. The most frequently used facilities at Wet N' Wild were: Raging Rapids, the Wave Pool, Blue Niagara, Lazy River, and Mach 5. 6. In general, they were more interested in the park's rides and attractions than any event of the Summer Break Nights. 7. The majority of the respondents were very satisfied with their visit and said that were likely to come back. 8. Those who were more likely to revisit Wet N' Wild had a high interest in: Club MTV with disc jockey, Remote Control, Bikini Contest, Pizza Eating Contest. 9. In addition, respondents who previously heard about the MTV Summer Break Nights, thought that the admission price was a good value for money, were single, and were local residents were more likely to come back.
Prepared For
Wet N' Wild
Publisher
The Dick Pope Sr. Institute for Tourism Studies
College
Rosen College of Hospitality Management
Publication Date
8-1-1989
Document Type
Report
Format
application/pdf
Identifier
DP0014052
Language
English
Place
Orlando, FL
Rights
No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dick Pope Sr. Institute for Tourism Studies. All copyright, confidential information, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of The Dick Pope Sr. Institute for Tourism Studies. The information furnished herein is believed to be accurate and reliable. However, no responsibility is assumed by The Dick Pope Sr. Institute for Tourism Studies for its use, or for any infringements of other rights of third parties resulting from its use. The UCF and The Dick Pope Sr. Institute for Tourism Studies name and logo are trademarks or registered trademarks of the University of Central Florida.
Number of Pages
37 p.
Type
document
Recommended Citation
Milman, Ady, "Wet N' Wild MTV Summer Break Nights Impact Study" (1989). Dick Pope Sr. Institute Publications. 29.
https://stars.library.ucf.edu/dickpope-pubs/29
Comments
Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2014.