1. The majority of the respondents decided to come to the MTV Summer Break Nights event on the day of their visit or a day prior to their visit. 2. The majority of the respondents entered the park after 5 P.M. mainly because of the reduced admission price and time convenience. Almost a quarter entered after 5 P.M. because of the MTV event. 3. The respondents heard about the MTV Summer Break Nights event from other people, radio and TV. MTV was the major channel where information was gathered, as well as a local radio station (BJ 105). 4. The majority of the respondents thought that the admission price for the event was a good value for money. 5. The most frequently used facilities at Wet N' Wild were: Raging Rapids, the Wave Pool, Blue Niagara, Lazy River, and Mach 5. 6. In general, they were more interested in the park's rides and attractions than any event of the Summer Break Nights. 7. The majority of the respondents were very satisfied with their visit and said that were likely to come back. 8. Those who were more likely to revisit Wet N' Wild had a high interest in: Club MTV with disc jockey, Remote Control, Bikini Contest, Pizza Eating Contest. 9. In addition, respondents who previously heard about the MTV Summer Break Nights, thought that the admission price was a good value for money, were single, and were local residents were more likely to come back.
Wet N' Wild
The Dick Pope Sr. Institute for Tourism Studies
Rosen College of Hospitality Management
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Number of Pages
Milman, Ady, "Wet N' Wild MTV Summer Break Nights Impact Study" (1989). Dick Pope Sr. Institute Publications. 29.