Abstract

The primary objective of the study was to analyze the existing and potential market of Watermania in order to increase visitor attendance and improve the park's attractiveness. To meet this end, a sample of the park visitors was interviewed and was asked to express their attitudes toward the park and its features . In addition, socio demographic and travel characteristics were collected to identify specific groups who had more favorable attitudes toward the park. In particular, the research objectives were: A. To identify socio-demographic characteristics and travel profile of the current visitors of Watermania. B. To Analyze visitors ' travel and leisure behavior and perceptions of current Central Florida attractions in order to identify the likes and dislikes in their current Florida tourist experience. C. To determine the influential sources of vacation planning and the factors influencing a decision to choose a specific attraction. D. To determine the park's image and visitor satisfaction by measuring perceptions and attractiveness of its specific features . E . To assess the likelihood of Florida residents and out-of state tourists to visit the park, as well as to identify their satisfaction level with their current visit. F. Based on these findings, to develop a prediction model that will identify those tourists and local residents who are likely to be more satisfied with their Watermania visit.

Prepared For

Watermania

Publisher

The Dick Pope Sr. Institute for Tourism Studies

College

Rosen College of Hospitality Management

Publication Date

9-1-1987

Document Type

Report

Format

application/pdf

Comments

Electronically reproduced by the Digital Services unit of the University of Central Florida Libraries, Orlando, 2014.

Identifier

DP0014054

Language

English

Place

Kissimmee, FL

Rights

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dick Pope Sr. Institute for Tourism Studies. All copyright, confidential information, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of The Dick Pope Sr. Institute for Tourism Studies. The information furnished herein is believed to be accurate and reliable. However, no responsibility is assumed by The Dick Pope Sr. Institute for Tourism Studies for its use, or for any infringements of other rights of third parties resulting from its use. The UCF and The Dick Pope Sr. Institute for Tourism Studies name and logo are trademarks or registered trademarks of the University of Central Florida.

Number of Pages

37 p.

Type

article

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