Contributors

Abraham Pizam, Ph.D.; Asli Tasci, Ph.D.; Edwin Torres, Ph.D.; Kevin Murphy, Ph.D.; Murat Kizildag, Ph.D.; Amy Gregory, Ph.D.; Valeriya Shapoval; Jalayer Khalilzadeh; Marissa Orlowski; William Ingram; Amanda Templeton

Abstract

Curaçao faces hard choices in the upcoming years. High unemployment (especially among the youth), a stagnant economy, and low confidence levels may spiral the island into dangerous socio-economic waters. These domestic challenges are occurring in the midst of the global economic uncertainties that have been triggered by a shaky Chinese economy, a weakened European Union and Euro, and the deepening economic travails and budget problems of Brazil and Venezuela.

Yet, despite these challenges, Curaçao has made great strides in the tourism sector compared to other economic sectors on the island. The tourism sector demonstrated resilience against outside shocks and was able to steadily increase its prominence in Curaçao’s economy. In fact, today, its share of the island’s economy is nearly 18% of the total economy, impacting every economic sector on the island. In addition, the tourism sector has become a substantial source of employment on the island. Nearly 23% of jobs are created and sustained directly or indirectly by the tourism sector.

With its buoyant growth, the tourism sector has mushroomed in the past fifteen years. It is more mature, more desired by tourists, and discloses more promise for the future. Curaçao’s tourism product has changed significantly over time with regard to the product portfolio, market segment mix, and the industry’s overall contribution to the economy. So, fittingly, the current tourism product seems to possess a composition of experiences that are evaluated by tourists as favorable. This favorable evaluation is shared by both actual tourists: those who have visited Curaçao within one year, and those potential tourists who have not visited Curaçao but have visited the Caribbean within the last five years.

Keywords

Curacao, tourism

Prepared For

Curaçao Tourism Board

Publisher

Dick Pope Sr. Institute for Tourism Studies

College

Rosen College of Hospitality Management

Publication Date

10-5-2015

Document Type

Report

Format

application/pdf

Place

Curacao

Rights

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dick Pope Sr. Institute for Tourism Studies. All copyright, confidential information, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of The Dick Pope Sr. Institute for Tourism Studies. The information furnished herein is believed to be accurate and reliable. However, no responsibility is assumed by The Dick Pope Sr. Institute for Tourism Studies for its use, or for any infringements of other rights of third parties resulting from its use. The UCF and The Dick Pope Sr. Institute for Tourism Studies name and logo are trademarks or registered trademarks of the University of Central Florida.

Number of Pages

128 p.

Type

article

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.