This report summarizes the findings of the Florida Turnpike Service Plaza retail Store survey, which was conducted October/2010- February 2011. Customers were surveyed in five service plazas, specifically Turkey Lake, Port St. Lucie/Ft. Pierce, West Palm Beach, Canoe Creek, and Fort Drum. A focused group research was also conducted by the Rosen College Faculty. Rosen's College- University of Central Florida- graduate and undergraduate students collected data using intercept method of data collection. Customers inside the 5 plazas were randomly selected to participate in the study. A total of 419 surveys were collected across the 5 plazas, after removing the outliers and the incomplete surveys 415 surveys were used for data analysis.
Florida Turnpike, retail stores
The Dick Pope Sr. Institute for Tourism Studies
Rosen College of Hospitality Management
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Number of Pages
Dickson, Duncan; Kwun, David; and Nusair, Khaldoon Khal, "Florida Turnpike Service - Retail Store Project" (2011). Dick Pope Sr. Institute Publications. 5.