Abstract

The primary goal of this study was to evaluate the current guest experiences at the Holiday Inn Maingate, and to assess the appeal of proposed changes in the hotel's public areas and guest rooms. More specifically, the study's goals included the following: 1. Obtain a demographic profile of the hotel guests. 2. Obtain a profile of the hotel guests' travel behavior and current trip characteristics. 3. Assess guest awareness of the hotel's public areas and available services. 4. Assess guest utilization level and perceived importance of the hotel's public areas and available services. 5. Assess guests' appeal of the proposed changes in the hotel's public areas and guest rooms, and their perceived importance.

Keywords

Holiday Inn Maingate; Central Florida; hotel guests

Prepared For

Holiday Inn Maingate, Kissimmee, FL

Publisher

The Dick Pope Sr. Institute for Tourism Studies

College

Rosen College of Hospitality Management

Publication Date

5-1-1993

Document Type

Report

Format

application/pdf

Identifier

DP0021625

Language

English

Place

Kissimmee, FL

Rights

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dick Pope Sr. Institute for Tourism Studies. All copyright, confidential information, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of the Ministry of Tourism of Aruba. The information furnished herein is believed to be accurate and reliable.

Number of Pages

102 p.

Type

article

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.