Abstract
The major objective of this study was to identify and understand the image of Spain as a tourist destination among experienced European travelers who had never visited Spain. The study also identified the demographic characteristics, travel behavior, and exposure to promotion and advertising about Spain of U.S. residents who had never visited Spain.
Keywords
Spain; U.S. tourism to Spain
Prepared For
Secretaria General de Turismo, Madrid, Spain
Publisher
The Dick Pope Sr. Institute for Tourism Studies
College
Rosen College of Hospitality Management
Publication Date
6-1-1990
Document Type
Report
Format
application/pdf
Identifier
DP0021657
Language
English
Place
Spain
Rights
No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dick Pope Sr. Institute for Tourism Studies. All copyright, confidential information, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of the Ministry of Tourism of Aruba. The information furnished herein is believed to be accurate and reliable.
Number of Pages
48 p.
Type
document
Recommended Citation
Dick Pope Sr. Institute for Tourism Studies, "The U.S. Travel Market to Spain: Perceptions of U.S. Residents who have Never Visited Spain" (1990). Dick Pope Sr. Institute Publications. 55.
https://stars.library.ucf.edu/dickpope-pubs/55