The major objective of this study was to identify and understand the image of Spain as a tourist destination among experienced European travelers who had never visited Spain. The study also identified the demographic characteristics, travel behavior, and exposure to promotion and advertising about Spain of U.S. residents who had never visited Spain.
Spain; U.S. tourism to Spain
Secretaria General de Turismo, Madrid, Spain
The Dick Pope Sr. Institute for Tourism Studies
Rosen College of Hospitality Management
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Number of Pages
Dick Pope Sr. Institute for Tourism Studies, "The U.S. Travel Market to Spain: Perceptions of U.S. Residents who have Never Visited Spain" (1990). Dick Pope Sr. Institute Publications. 55.