Abstract

The major objective of this study was to identify and understand the image of Spain as a tourist destination among experienced European travelers who had never visited Spain. The study also identified the demographic characteristics, travel behavior, and exposure to promotion and advertising about Spain of U.S. residents who had never visited Spain.

Keywords

Spain; U.S. tourism to Spain

Prepared For

Secretaria General de Turismo, Madrid, Spain

Publisher

The Dick Pope Sr. Institute for Tourism Studies

College

Rosen College of Hospitality Management

Publication Date

6-1-1990

Document Type

Report

Format

application/pdf

Identifier

DP0021657

Language

English

Place

Spain

Rights

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dick Pope Sr. Institute for Tourism Studies. All copyright, confidential information, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of the Ministry of Tourism of Aruba. The information furnished herein is believed to be accurate and reliable.

Number of Pages

48 p.

Type

article

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