Abstract

The purpose of the focus group sessions was to identify significant perceptions about Spain from Los Angeles residents who traveled to Spain and other foreign destinations. In particular, the discussions focused on the image of Spain as a vacation destination, their experiences there, motivation to travel to Spain, and exposure to promotion in the Los Angeles area. The methodology used was to start each discussion by introducing broad issues of vacation travel, traveling to foreign destinations, and incrementally narrow down to a full discussion about Spain as a vacation destination.

Keywords

Spain; U.S. tourism to Spain

Prepared For

Government of Spain Tourist Office, Madrid

Publisher

The Dick Pope Sr. Institute for Tourism Studies

College

Rosen College of Hospitality Management

Publication Date

1-1-1990

Document Type

Report

Format

application/pdf

Identifier

DP0021616

Language

English

Place

Spain

Rights

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dick Pope Sr. Institute for Tourism Studies. All copyright, confidential information, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of the Ministry of Tourism of Aruba. The information furnished herein is believed to be accurate and reliable.

Number of Pages

127 p.

Type

article

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