Abstract

The purpose of the focus group sessions was to identify major areas of concern among experienced U.S. residents who traveled to foreign destinations. In particular, the discussions focused on the the image of Spain as a vacation destination and the variables that influence the choice of Spain as a vacation destination. The methodology used was to start each discussion by introducing broad issues of vacation travel, travelling to foreign destinations, and incrementaly narrow down to a full discussion of the Spanish Tourist Product.

Keywords

Spain; U.S. tourism to Spain

Prepared For

Government of Spain Tourist Office, Madrid

Publisher

The Dick Pope Sr. Institute for Tourism Studies

College

Rosen College of Hospitality Management

Publication Date

1-1-1990

Document Type

Report

Format

application/pdf

Identifier

DP0021629

Language

English

Place

Spain

Rights

No part of this publication may be reproduced, transmitted, transcribed, stored in a retrieval system, or translated into any language, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission from The Dick Pope Sr. Institute for Tourism Studies. All copyright, confidential information, design rights and all other intellectual property rights of whatsoever nature contained herein are and shall remain the sole and exclusive property of the Ministry of Tourism of Aruba. The information furnished herein is believed to be accurate and reliable.

Number of Pages

11 p..

Type

article

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