Keywords

Content analysis (Communication), Executives -- Blogs, Impression formation (Psychology), Management -- Psychological aspects, Telematics

Abstract

This research examines impression management strategies high-ranking organizational executives employ to create an identity for themselves and their companies via executive authored Weblogs (blogs). This study attempts to identify specific patterns of impression management strategies through a deductive content analysis applying Jones’ (1990) taxonomy of self-presentation strategies to this particular type of computer mediated communication. Sampling for this study (n=227) was limited to blogs solely and regularly authored by the highest-ranking leaders of Fortune 500 companies. The study revealed that executive bloggers frequently employed impression management strategies aimed at currying competency attributes (self-promotion), likeability (ingratiation), and moral worthiness (exemplification) to construct and shape a positive identify for themselves and their organization for their publics. Supplication strategies were used less frequently, while intimidation strategies were rarely used.

Notes

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Graduation Date

2012

Semester

Summer

Advisor

Hastings, Sally

Degree

Master of Arts (M.A.)

College

College of Sciences

Department

Communication

Degree Program

Communication; Interpersonal Communication

Format

application/pdf

Identifier

CFE0004411

URL

http://purl.fcla.edu/fcla/etd/CFE0004411

Language

English

Release Date

August 2012

Length of Campus-only Access

None

Access Status

Masters Thesis (Open Access)

Subjects

Dissertations, Academic -- Sciences, Sciences -- Dissertations, Academic

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