Third-person effect, Body image, Magazine, Perception, Media effects
This investigation examines how women perceive that magazines influence the body image of self and others. Seventeen audio-taped in-depth interviews were conducted with college women who read beauty, fashion, and grooming magazines frequently. These interviews were transcribed, coded, and analyzed and the data developed into topics of importance. The findings indicated that informants perceived other women were influenced more by images of women in the media than they themselves were influenced. However, informants did not advocate behavior changes for others or hold pro-censorship attitudes. Other findings include favorable perceptions of magazines utilizing larger sized fashion models, negative attitudes towards advertising, and a reverse third-person effect when the 'other' is male. These findings are consistent with existing research on the third-person effect.
Master of Arts (M.A.)
College of Sciences
Nicholson School of Communication
Length of Campus-only Access
Masters Thesis (Open Access)
Shrader, Melissa, "Perceived Influence Of The Portrayal Of Women In Beauty And Fashion Magazines On Body Image" (2007). Electronic Theses and Dissertations. 3347.