Childhood, Immunization, Framing, Prospect Theory, Fear Appeals, Vaccination, Source Representation, Semiotic, Visual Literacy Theory, Extended Parallel Processing Model
Research has indicated a strong interest in knowing who is being represented and how information is being represented in the communication about childhood immunization. This study uses a two-part analysis to look at source representation and framing in childhood immunization communication. A quantitative analysis of articles from the New York Times and USA Today were examined for their source representation, their use of fear appeals, through the Extended Parallel Processing Model (EPPM), and the use of frames, through the application of Prospect Theory. A qualitative semiotic analysis was conducted on 36 images that appeared on www.yahoo.com and www.google.com to find common themes for who is being represented and how information is being portrayed through the images. Results found a high prevalence of representation from the Center for Disease Control and Prevention, other governmental agencies and views from health/medical professionals in both the articles and images.
Master of Arts (M.A.)
College of Sciences
Nicholson School of Communication
Length of Campus-only Access
Masters Thesis (Open Access)
Raneri, April, "Source Representation And Framing In Childhood Immunization Communication" (2010). Electronic Theses and Dissertations. 4404.