(tele)presence, presence, religion, religiosity, personality, enjoyment, memory, behavioral intention
This study examines the phenomena of (tele)presence in the distinct mediated environment of an online Christian worship service. A quantitative field experiment involving 48 participants who had just viewed a religious Internet broadcast was undertaken. Individual differences in personality and religiosity are examined in tandem with (tele)presence as predictors of a number of outcome variables, including memory, enjoyment of the online worship service and behavioral intention to be more active with the church. The results showed no significant relationship between religiosity and the experience of (tele)presence, but that users who experienced greater (tele)presence enjoyed the service more, had a greater ability to recognize information from the service, and had a greater intention to attend in the future. The implications for online worship services, along with the limitations of this study, are discussed.
Master of Arts (M.A.)
College of Sciences
Communication; Mass Communication Track
Length of Campus-only Access
Masters Thesis (Open Access)
Dissertations, Academic -- Sciences; Sciences -- Dissertations, Academic
Klebig, Brian, "(Tele)presence in Mediated Worship: The Influence of Antecedent Traits and the Effect on Memory, Enjoyment and Behavior" (2014). Electronic Theses and Dissertations. 4533.