The objective of this thesis is to investigate the history of interactive videos and examine some possible reasons as to why they have never been successful. Because the method of interactivity is often disrupting to the narrative, I wanted to make something that was much more fluid. To this end, I produced Man Alone Interactive, a branching story that allows users to choose their path without stopping the narrative. The purpose for creating it was to see if a different interactive mechanic would aid in the user immersion. In order to fully test this, two versions of the movie were created. One with the relatively standard interactive technique of stopping the story to display the choices and another that had the choices onscreen as the video progressed. The two versions were then used in a study to determine which was more engaging to users. This paper examines the research that led to the design, the process by which the story and different versions were created and the results of the study.
Master of Fine Arts (M.F.A.)
College of Arts and Humanities
Visual Arts and Design
Emerging Media; Digital Media
Length of Campus-only Access
Masters Thesis (Open Access)
Arts and Humanities -- Dissertations, Academic; Dissertations, Academic -- Arts and Humanities
Rogak, Reuben, "What Killed Interactive TV? An Exploration Of Why Interactive Television Has Not Been Successful" (2014). Electronic Theses and Dissertations. 4705.