Keywords

Twitter, megachurch, content analysis

Abstract

This study identified what Twitter followers were discussing in reference to the top five megachurches in size. The methods utilized within this study involved an examination of all tweets hashtagging the top five megachurches over a sixteen day timeframe. The first research question was answered by categorizing tweets into predetermined content categories. This study also addressed the second research question by determining if Twitter implementation was beneficial in executing the missions of the top five megachurches. This question was answered by analyzing tweets using a five point Likert scale measuring how reflective each tweet was to the mission statement of each of the Top five megachurches. Ultimately, this study revealed that hashtagged tweets did reflect topics that are beneficial to each individual church's growth, however, tweets hashtagging the top three megachurches did not reflect the mission statements of each church. Therefore, this study concluded that Twitter implementation is beneficial to church growth because followers discuss topics relevant to the success of the church, however, Twitter may not be the most suitable social media platform for megachurches in their attempts to execute their mission statements.

Notes

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Graduation Date

2014

Semester

Summer

Advisor

Malala, John

Degree

Master of Arts (M.A.)

College

College of Sciences

Department

Communication

Degree Program

Communication; Mass Communication Track

Format

application/pdf

Identifier

CFE0005427

URL

http://purl.fcla.edu/fcla/etd/CFE0005427

Language

English

Release Date

August 2014

Length of Campus-only Access

None

Access Status

Masters Thesis (Open Access)

Subjects

Dissertations, Academic -- Sciences; Sciences -- Dissertations, Academic

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