College students are often faced with the temptation of engaging in academic media multitasking and binge watching or completing their academic coursework in a timely and effective manner. A quantitative survey (N = 651) explored trait individual differences in self-control and academic delay of gratification and situational individual differences in enjoyment, reward, procrastination, regret, and guilt as predictors of academic media multitasking frequency, binge watching frequency, and binge watching duration. Stepwise regressions reveal that self-control is not a predictor of these media behaviors, while age and greater enjoyment were the only predictors of academic media multitasking and gender and greater enjoyment were the only predictors of binge watching duration. On the other hand, the other five variables provided insight on what predicted binge watching frequency: academic delay of gratification, reward, procrastination, regret, and guilt. Greater self-control also led to greater academic delay of gratification. Lastly, there were small positive correlations between all of the media behaviors except for academic media multitasking and binge watching frequency. Practical and theoretical implications are discussed.
Master of Arts (M.A.)
College of Sciences
Communication; Mass Communication Track
Length of Campus-only Access
Masters Thesis (Open Access)
Merrill, Kelly Jr., "Holding Off on the Fun Stuff: Academic Media Multitasking and Binge Watching Among College Students" (2018). Electronic Theses and Dissertations. 5788.