Title

Do Strategy Frameworks Apply In The United-States And Abroad

Title - Alternative

Ind. Mark. Manage.

Keywords

Business; Management

Abstract

This article examines the major ways in which strategies are classified and used in marketing. The role of classification is reviewed, and nine of the strategy classification frameworks commonly cited in the literature are described. An attempt is made to determine whether or not marketing executives actually employ the strategy frameworks, and the extent to which they pursue particular strategies. Results are reported of two surveys, one each directed at samples of American and South African managers. Based on the findings, managerial implications are drawn and suggestions are made for further research.

Publication Title

Industrial Marketing Management

Volume

22

Issue/Number

3

Publication Date

1-1-1993

Document Type

Article

Language

English

First Page

215

Last Page

221

WOS Identifier

WOS:A1993LP49300008

ISSN

0019-8501

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