Title

Protecting Radio Call Letters And Slogans As Trademarks

Title - Alternative

J. Broadcast. Electron. Media

Keywords

Communication; Film, Radio, Television

Abstract

In 1983 the FCC ended its supervision of call letter disputes, and two years later the Patent and Trademark Office gave broadcasters the right to protect their call letters. Since then, several radio stations have gone to court, claiming trademark infringement by competing stations on call letters, slogans, and dial positions. Whether stations prevail depends on such factors as type of mark, content of the call sign or slogan, audience recognition of competing calls or slogans, similarity of audience and format, and extent to which similar call signs or slogans may confuse the public.

Publication Title

Journal of Broadcasting & Electronic Media

Volume

36

Issue/Number

3

Publication Date

1-1-1992

Document Type

Article

Language

English

First Page

267

Last Page

277

WOS Identifier

WOS:A1992JX86300002

ISSN

0883-8151

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