Issues, Values, And Critical Moments - Did Johnson,Magic Transform Public-Opinion On Aids
Abbreviated Journal Title
Am. J. Polit. Sci.
SYMBOLIC RACISM; POLITICS; Political Science
By what process do changes occur in the way issues are perceived and evaluated by ordinary citizens? A number of scholarly accounts share this perspective: intense, value-laden communications, or ''critical moments,'' are of key importance in supplying people with symbolic frames for issues and, thus, in defining or redefining the value bases of issue conflict. Applying this perspective to the case of Earvin (''Magic'') Johnson's announcement that he had contracted the AIDS-causing virus-a critical moment in AIDS opinions fortuitously captured by interrupted time-series data-this analysis finds that heterosexual moral values define a new basis of polarization on AIDS-related policies among post-announcement respondents. Furthermore, an analysis of survey data obtained 10 months after ''Magic'' Johnson's disclosure reveals both persistence of the new value basis and erosion in the importance of moral evaluations of homosexuality, the ''old'' or established value that citizens have referenced in forming opinions about AIDS.
American Journal of Political Science
"Issues, Values, And Critical Moments - Did Johnson,Magic Transform Public-Opinion On Aids" (1994). Faculty Bibliography 1990s. 1149.