Title
Effects Of Speakers Immediacy On Receivers Information-Processing
Abbreviated Journal Title
Percept. Mot. Skills
Keywords
Psychology, Experimental
Abstract
The experiment examined the effects of a speaker's immediacy on receivers' perceptions of the speaker's credibility, likability, attractiveness, and similarity. A female speaker delivered a 3 1/2-min. message to 71 undergraduate subjects, with immediacy manipulated across two levels. Analysis yielded positive relationships between the speaker's immediacy and the perceptions of likability, similarity, competence, and trustworthiness. An analysis of cognitive responses indicated that the speaker's immediacy affected receivers' information processing by increasing the incidence of positive and neutral thoughts and decreasing negative thoughts about the speech and speaker.
Journal Title
Perceptual and Motor Skills
Volume
79
Issue/Number
2
Publication Date
1-1-1994
Document Type
Article
Language
English
First Page
779
Last Page
783
WOS Identifier
ISSN
0031-5125
Recommended Citation
"Effects Of Speakers Immediacy On Receivers Information-Processing" (1994). Faculty Bibliography 1990s. 994.
https://stars.library.ucf.edu/facultybib1990/994
Comments
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