Title

ESPNThe Women's Sports Network? A Content Analysis of Internet Coverage of March Madness

Authors

Authors

E. M. Kian; M. Mondello;J. Vincent

Abstract

The primary purpose of this exploratory study was to determine if gender-specific descriptors regularly found in television and newspaper sport coverage were present in two popular online sites from the emerging medium of Internet sport journalism. Descriptors given to players and coaches during the 2006 NCAA Division I women's and men's basketball tournaments by ESPN Internet and CBS SportsLine were examined. Results contradicted gender-specific descriptors found in previous studies on sport media coverage that scholars have argued help uphold hegemonic masculinity in sport.

Journal Title

Journal of Broadcasting & Electronic Media

Volume

53

Issue/Number

3

Publication Date

1-1-2009

Document Type

Article

First Page

477

Last Page

495

WOS Identifier

WOS:000269543500008

ISSN

0883-8151

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