Civic Engagement as Risk Management and Public Relations:What the Pharmaceutical Industry Can Teach Us about Service-Learning
Abbreviated Journal Title
Coll. Compost. Commun.
The pharmaceutical industry's corporate responsibility reports illustrate how the liberal rhetoric of civic engagement can be reappropriated to serve the market-driven aims of risk management and public relations. Tracing the ideologic linkage of corporate responsibility and service-learning versions of civic engagement, and contextualizing post secondary service-learning along a larger neoliberal trajectory, should prompt us to reconsider basic questions about the means and ends of our institutional and pedagogical work.
College Composition and Communication
"Civic Engagement as Risk Management and Public Relations:What the Pharmaceutical Industry Can Teach Us about Service-Learning" (2009). Faculty Bibliography 2000s. 2108.