Title
A test of Monroe's Motivated Sequence for its effects on ratings of message organization and attitude change
Abbreviated Journal Title
Psychol. Rep.
Keywords
Psychology, Multidisciplinary
Abstract
The experiment examined Monroe's Motivated Sequence, an organizational pattern commonly taught in basic speech courses for its effects on attitude change and ratings of comprehensibility of messages. Treatment groups of 21, 23, and 24 participants read one of three versions of a persuasive message that advocated a $50 fee increase to improve parking facilities on campus. One version represented Monroe's five-step sequence, a second version reversed the five steps, and a third randomly ordered the steps. A control group of 22 read a message unrelated to the parking issue. Analysis showed no differences in attitude change across the four groups. The Monroe sequence condition did produce significantly higher ratings of comprehensibility on one of four comparisons.
Journal Title
Psychological Reports
Volume
86
Issue/Number
3
Publication Date
1-1-2000
Document Type
Article
Language
English
First Page
1135
Last Page
1138
WOS Identifier
ISSN
0033-2941
Recommended Citation
"A test of Monroe's Motivated Sequence for its effects on ratings of message organization and attitude change" (2000). Faculty Bibliography 2000s. 2701.
https://stars.library.ucf.edu/facultybib2000/2701
Comments
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