Title

Principles of forecasting: A handbook for researchers and practitioners

Authors

Authors

J. Ganesh

Abbreviated Journal Title

J. Mark. Res.

Keywords

Business

Journal Title

Journal of Marketing Research

Volume

39

Issue/Number

4

Publication Date

1-1-2002

Document Type

Book Review

Language

English

First Page

498

Last Page

499

WOS Identifier

WOS:000179049800009

ISSN

0022-2437

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