Title

The entrepreneur's business model: toward a unified perspective

Authors

Authors

M. Morris; M. Schindehutte;J. Allen

Comments

Authors: contact us about adding a copy of your work at STARS@ucf.edu

Abbreviated Journal Title

J. Bus. Res.

Keywords

activity sets; architecture; business model; strategy; model dynamics; STRATEGY; VIEW; Business

Abstract

Highly emphasized in entrepreneurial practice, business models have received limited attention from researchers. No consensus exists regarding the definition, nature, structure, and evolution of business models. Still, the business model holds promise as a unifying unit of analysis that can facilitate theory development in entrepreneurship. This article synthesizes the literature and draws conclusions regarding a number of these core issues. Theoretical underpinnings of a firm's business model are explored. A six-component framework is proposed for characterizing a business model, regardless of venture type. These components are applied at three different levels. The framework is illustrated using a successful mainstream company. Suggestions are made regarding the manner in which business models might be expected to emerge and evolve over time. © 2003 Elsevier Inc. All rights reserved.

Journal Title

Journal of Business Research

Volume

58

Issue/Number

6

Publication Date

1-1-2005

Document Type

Article

Language

English

First Page

726

Last Page

735

WOS Identifier

WOS:000229523600003

ISSN

0148-2963

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