Retail patronage behavior and shopper typologies: a replication and extension using a multi-format, multi-method approach
Abbreviated Journal Title
J. Acad. Mark. Sci.
retailers; consumers; shopper typologies; MALL; ORIENTATIONS; PATTERNS; ATTITUDE; MOTIVES; Business
The continuous interaction between retailers and their consumers has fascinated researchers for more than 50 years and has spurred the development of many measurement instruments. While a number of shopper typologies have been proposed, these studies have tended to employ dissimilar measures, samples and retail formats. As a result, the comparability and generalizability of findings are problematic. Using a multi-method, multi-format approach, this study replicates and extends past research findings to provide a comparable and generalizable typology of shoppers. Based on responses from nearly three thousand shoppers, the current study identifies the existence of five shopper sub-groups across multiple retail formats.
Journal of the Academy of Marketing Science
"Retail patronage behavior and shopper typologies: a replication and extension using a multi-format, multi-method approach" (2007). Faculty Bibliography 2000s. 7140.