An exploration of the effects of victim visuals on perceptions and reactions to crisis events
Abbreviated Journal Title
Public Relat. Rev.
Crisis; Crisis communication; Reputation; Visual images; COMMUNICATION; EMOTIONS; MEDIA; Business; Communication
How news media and organizations use visual images in reports of crisis events remains relatively unexplored in spite of possible effects on perceptions of crisis responsibility and reputation. This study assessed the impact of visual condition (no visual, neutral visual, and victim visual) in two product harm crisis scenarios. Results revealed minimal effects for victim visuals. Implications for future research on visual elements and crisis communication are presented. (C) 2011 Elsevier Inc. All rights reserved.
Public Relations Review
"An exploration of the effects of victim visuals on perceptions and reactions to crisis events" (2011). Faculty Bibliography 2010s. 1207.