Title
Film-Induced Tourism as a Vehicle For Destination Marketing: Is it Worth the Efforts?
Abbreviated Journal Title
J. Travel Tour. Mark.
Keywords
Film-induced tourism; destination image; image attributes; overall; image; travel intentions; path analysis; IMAGE; Hospitality, Leisure, Sport & Tourism
Abstract
This study examined the impact of a film on the featured destination's image and travel intentions through comparing the results of a one-group pretest-posttest quasi-experiment. Then, the effect of destination attributes and overall image on travel intentions is examined simultaneously through path analysis. The results indicate that the role of the overall image as a mediating variable is not significant as respondents relied more on specific destination image attributes on their intention to visit. This was even more prominent after the viewing of the film. The overall image had the strongest direct effect on visit interest in future for both pretest and posttest.
Journal Title
Journal of Travel & Tourism Marketing
Volume
28
Issue/Number
2
Publication Date
1-1-2011
Document Type
Article
Language
English
First Page
165
Last Page
179
WOS Identifier
ISSN
1054-8408
Recommended Citation
"Film-Induced Tourism as a Vehicle For Destination Marketing: Is it Worth the Efforts?" (2011). Faculty Bibliography 2010s. 1347.
https://stars.library.ucf.edu/facultybib2010/1347
Comments
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