Title

The paracrisis: The challenges created by publicly managing crisis prevention

Authors

Authors

W. T. Coombs;J. S. Holladay

Comments

Authors: contact us about adding a copy of your work at STARS@ucf.edu

Abbreviated Journal Title

Public Relat. Rev.

Keywords

Paracrisis; Social media; Crisis communication; Crisis management; Business; Communication

Abstract

Social media is emerging as critical element of scanning for many crisis risks. When these crisis risks emerge online, people often confuse them with crises and that is why we have developed the term paracrisis. Para can mean "like" something. A paracrisis is like a crisis. It can "look like" a crisis and does require action from the organization. However, a paracrisis does not warrant convening the crisis team and operating in a crisis mode. This paper details the value of paracrises, how to evaluate their threat potential, and ways to respond to them and how to evaluate those responses. (C) 2012 Elsevier Inc. All rights reserved.

Journal Title

Public Relations Review

Volume

38

Issue/Number

3

Publication Date

1-1-2012

Document Type

Article; Proceedings Paper

Language

English

First Page

408

Last Page

415

WOS Identifier

WOS:000306029200010

ISSN

0363-8111

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