Dietary supplement advertising in the US A review and research agenda
Abbreviated Journal Title
Int. J. Advert.
UNITED-STATES; WEIGHT-LOSS; NUTRITIONAL SUPPLEMENTS; ALTERNATIVE; MEDICINE; NATIONAL-SURVEY; EDUCATION ACT; HEALTH; CLAIMS; CONSUMERS; ADVERTISEMENTS; Business; Communication
Dietary supplement advertising is an important, yet neglected, advertising research subject. This article overviews the US dietary supplement industry, describes advertising practices for dietary supplement products, and reviews the existing research on the topic. Based on the literature review, we offer a research agenda for advertising researchers around the world to stimulate and guide future investigations of dietary supplement advertising.
International Journal of Advertising
"Dietary supplement advertising in the US A review and research agenda" (2012). Faculty Bibliography 2010s. 2478.