Title

The Dynamics of Green Restaurant Patronage

Authors

Authors

H. H. Hu; H. G. Parsa;J. Self

Comments

Authors: contact us about adding a copy of your work at STARS@ucf.edu

Abbreviated Journal Title

Cornell Hosp. Q.

Keywords

green restaurant; consumer knowledge; environmental concern; ecological; behavior; ENVIRONMENTAL CONCERN; CONSUMER; BEHAVIORS; VALUES; GENDER; PAY; Hospitality, Leisure, Sport & Tourism; Management; Sociology

Abstract

This study specifically discusses the relationships between consumers' knowledge of a restaurant's sustainable practices, environmental concern, and ecological behavior and their intention to patronize a "green" restaurant. The results revealed that consumers' knowledge of sustainable restaurant practices and environmental concerns were important determinants of consumers' intentions to patronize green restaurants. Demographic variables, age of consumers, education levels, and income levels were found to be significant in assessing patronage of green restaurants.

Journal Title

Cornell Hospitality Quarterly

Volume

51

Issue/Number

3

Publication Date

1-1-2010

Document Type

Article

DOI Link

http://dx.doi.org/10.1177/1938965510370564

Language

English

First Page

344

Last Page

362

WOS Identifier

WOS:000280132500008

ISSN

1938-9655

Recommended Citation

"The Dynamics of Green Restaurant Patronage" (2010). Faculty Bibliography 2010s. 269.
https://stars.library.ucf.edu/facultybib2010/269