The Dynamics of Green Restaurant Patronage
Abbreviated Journal Title
Cornell Hosp. Q.
green restaurant; consumer knowledge; environmental concern; ecological; behavior; ENVIRONMENTAL CONCERN; CONSUMER; BEHAVIORS; VALUES; GENDER; PAY; Hospitality, Leisure, Sport & Tourism; Management; Sociology
This study specifically discusses the relationships between consumers' knowledge of a restaurant's sustainable practices, environmental concern, and ecological behavior and their intention to patronize a "green" restaurant. The results revealed that consumers' knowledge of sustainable restaurant practices and environmental concerns were important determinants of consumers' intentions to patronize green restaurants. Demographic variables, age of consumers, education levels, and income levels were found to be significant in assessing patronage of green restaurants.
Cornell Hospitality Quarterly
"The Dynamics of Green Restaurant Patronage" (2010). Faculty Bibliography 2010s. 269.