Title

A better investment in luxury restaurants: Environmental or non-environmental cues?

Authors

Authors

S. S. Hyun;J. Kang

Comments

Authors: contact us about adding a copy of your work at STARS@ucf.edu

Abbreviated Journal Title

Int. J. Hosp. Manag.

Keywords

Mehrabian-Russell model; Arousal; Pleasure; Motivational orientation; Hedonism; Restaurant environment; Behavioral intention; Luxury; restaurant; WORD-OF-MOUTH; BEHAVIORAL INTENTIONS; PHYSICAL-ENVIRONMENT; SERVICE; QUALITY; CUSTOMER SATISFACTION; STORE ENVIRONMENT; COLLEGE-STUDENTS; MODERATING ROLE; SHOPPING VALUE; EMOTIONS; Hospitality, Leisure, Sport & Tourism

Abstract

The purposes of this study were (1) to examine the impact of environmental and non-environmental cues on patrons' emotional responses and (2) to examine the influence of emotions on patrons' behavioral intentions, as moderated by motivational orientation and hedonism. Based on a thorough literature review, 11 theoretical hypotheses were proposed and a structural model was developed. The model was then tested using data collected from 379 actual luxury restaurant patrons residing in the United States. According to the results of data analysis, it was revealed that both environmental and non-environmental cues induce patrons' arousal in the luxury restaurant setting; however, environmental cues have a stronger impact on arousal than do non-environmental cues. More importantly, among the various environmental cues, ambient conditions were found to be the most powerful element that drives patrons' arousal. Data analysis also revealed the positive effect of arousal on pleasure and the positive effect of pleasure on behavioral intentions. Thus, it can be interpreted that arousal is a required condition in inducing patrons' pleasure. The moderating roles of motivational orientation and hedonism were also supported. Theoretical and practical implications based on the findings are discussed in the latter part of the study. (C) 2014 Elsevier Ltd. All rights reserved.

Journal Title

International Journal of Hospitality Management

Volume

39

Publication Date

1-1-2014

Document Type

Article

Language

English

First Page

57

Last Page

70

WOS Identifier

WOS:000336465500008

ISSN

0278-4319

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