Title

Captivated and Grossed Out: An Examination of Processing Core and Sociomoral Disgusts in Entertainment Media

Authors

Authors

B. Rubenking;A. N. Lang

Comments

Authors: contact us about adding a copy of your work at STARS@ucf.edu

Abbreviated Journal Title

J. Commun.

Keywords

TELEVISION-NEWS; EMOTION; SENSITIVITY; FEAR; ATTENTION; RESPONSES; IMAGES; MEMORY; SCALE; VIDEO; Communication

Abstract

While disgust repels and offends us, it has functionally evolved over time to compel our attentionboth to core disgusts (i.e., blood, guts, body products) and sociomoral violations (i.e., injustices, brutality, racism)making it a quality of many entertainment messages that may keep audiences engrossed and engaged. An experiment exposed participants to two types of core disgusts and sociomoral disgusts in TV/film messages and collected self-report emotional responses, psychophysiological indicators of dynamic emotional and cognitive processing, and recognition memory for content. Results demonstrate that no two disgusts are alike: Sociomoral disgusts captivate our attention and elicit a slower, more thoughtful response pattern than core disgusts, and the nature of the core disgust elicits different responses as well.

Journal Title

Journal of Communication

Volume

64

Issue/Number

3

Publication Date

1-1-2014

Document Type

Article

Language

English

First Page

543

Last Page

565

WOS Identifier

WOS:000337594100010

ISSN

0021-9916

Share

COinS