An exploration of the influence of advertising exposure on the propensity to donate to non-profit organizations
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Bachelor of Science (B.S.)
College of Business Administration
Business Administration -- Dissertations, Academic;Dissertations, Academic -- Business Administration
LD1772.F96T45 2009 no.69
Length of Campus-only Access
Honors in the Major Thesis
Rush, Adam C., "An exploration of the influence of advertising exposure on the propensity to donate to non-profit organizations" (2009). HIM 1990-2015. 911.