Description
This paper details a practical series of recommendations to implement the two ongoing stages of the STREMII model – Social Listening and Responsive Engagement – during a crisis event. First, we outline the original STREMII model, then detail and discuss a revised and updated version of the model. Then, we describe steps for getting started using the STREMII model for social media crisis communication, and, finally, present suggestions for uses of best practice for the model.
DOI
10.30658/icrcc.2018.8
Recommended Citation
Stewart, M. C., & Young, C. (2018). Implementing STREMII: A practical guide for crisis communication on social media during hurricanes and natural disasters. Proceedings of the International Crisis and Risk Communication Conference (pp. 27-29). Orlando, FL. USA. Nicholson School of Communication. https://doi.org/10.30658/icrcc.2018.8
Included in
Emergency and Disaster Management Commons, Public Relations and Advertising Commons, Social Media Commons
Implementing STREMII: A practical guide for crisis communication on social media during hurricanes and natural disasters
This paper details a practical series of recommendations to implement the two ongoing stages of the STREMII model – Social Listening and Responsive Engagement – during a crisis event. First, we outline the original STREMII model, then detail and discuss a revised and updated version of the model. Then, we describe steps for getting started using the STREMII model for social media crisis communication, and, finally, present suggestions for uses of best practice for the model.
