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Abstract

The health care industry is being driven by the same traditional economic forces that are found in the general business environment. This has been brought about by increased pressure to contain costs and maintain quality of care. Health care professionals are faced with having to assume new and more diversified roles in every segment of the health care industry. Increased demands for multi-competent individuals are being observed as services move from the in-patient to out-patient locale. Health care professionals should have additional skills and function productively in a changing environment placing increased pressure on educational institutions, professional societies, and credentialing authorities.

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