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Theses/Dissertations from 2011

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Marketing Innovation And Firm Performance Research Model, Research Hypotheses, And Managerial Implications, Robert P. Cascio

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Good Guys Don't Always Finish Last: The Moderating Role of Brand Extension Fit on Product Evaluations Based on Corporate Ability (CA) and Corporate Social Responsibility (CSR) Associations, Zachary Scott Johnson

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Essays On Consumer Charity, Joseph Thomas Paniculangara

Theses/Dissertations from 2010

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Two Essays On Product Design And Consumer Evaluations, Sangwon Lee

Theses/Dissertations from 2009

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Two Essays On Satisfaction, Vishal Bindroo

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Marketing Partnerships: Impact of Monitoring Schemes and Cooperative Advertising Agreements, Pavan Chennamaneni

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Two Essays On Screening Strategies, Rajani Ganesh Pillai

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Market-based Asset Management And Shareholder Value: Investigating The Roles Of Human Capital And Factor Markets In Maximizing Returns On Customer Relationships, Chad Milewicz

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Critical Reviews and Market Performance, Elena Pomirleanu

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Impact of Returns Policies and Group-Buying On Channel Coordination, Thanh Tran

Theses/Dissertations from 2007

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Extracting Quantitative Informationfrom Nonnumeric Marketing Data: An Augmentedlatent Semantic Analysis Approach, Inigo Arroniz

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Accomplishment Of Dual Focus In Exploration And Exploitation: The Influential Role Of The Customer Relationship Management (crm, Janet Tinoco

Theses/Dissertations from 2005

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Market Foresight Capability: Determinants And New Product Outcomes, Michael McCardle

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A Consumer-based Assessment Of Alliance Performance: An Examination Of Consumer Value, Satisfaction And Post-purchase Behavior, Nacef Mouri