Arete, Sport and Society, American Sport History, Football, Bowl games, Naming rights
Televised football games; Corporate sponsorship; Sports sponsorship
Amidst the incessant whining and babbling about who is number one, comes the endless parade of bowl games, in which millions of dollars are spent on advertising, game production, and team payouts. This is matched in the realm of conspicuous waste by the binge of spending indulged in by participating institutions of higher learning to entertain boosters, legislators, and assorted hangers-on who haunt the halls of athletic departments. FSU dropped three-quarters of a million dollars on one recent trip.
Sport and Society for Arete
College of Arts and Humanities
Crepeau, Richard C., "Bowl Mania and Naming Rights" (1993). On Sport and Society. 317.