Keywords
Arete, Sport and Society, American Sport History, Football, Bowl games, NCAA, Money, Sponsorships, Naming rights
Subjects
National Collegiate Athletic Association; Bowls (Game); Money; Football; Televised football games; Corporate sponsorship; Sports sponsorship
Introduction
Several years ago the good people at the Miller Brewing Company put together the Miller Lite Survey of Sport in America. The survey, greeted by many with a roar of disbelief, found that bowling was the most popular participatory sport in the nation. We are now about to enter the Bowling Zone, a sixteen-day run of college football games with little or no meaning except to close family and friends of the participants, with a few notable exceptions. This is not the kind of bowling that was found in the Miller Lite Survey. These are not events featuring a hard round ball and ten pins.
Publication Date
12-18-2005
Document Type
Commentary
Type
Text
Format
application/pdf
Source Title
Sport and Society for Arete
Language
English
Collection
Publication Version
Author's version
Copyright Status
Author retained
College
College of Arts and Humanities
Department
History
Creator (Linked Data)
Crepeau, Richard C., 1941- (VIAF)
Recommended Citation
Crepeau, Richard C., "Far reaches of the holiday bowl lineup" (2005). On Sport and Society. 674.
https://stars.library.ucf.edu/onsportandsociety/674
Included in
Cultural History Commons, Journalism Studies Commons, Other History Commons, Sports Management Commons, Sports Studies Commons