Arete, Sport and Society, American Sport History, Basketball, March Madness
Welcome to March Madness, or rather the Madness that is March. I will not use "March Madness" because CBS Inc. and the NCAA Inc. own the phrase "March Madness" and I wouldn't want to face a lawsuit for using this copyrighted phrase. So in deference to CBS, the NCAA, and their all-star team of corporate lawyers, I will not risk their wrath and will speak only of the "Madness that is March" rather than "March Madness."
Sport and Society for Arete
College of Arts and Humanities
Crepeau, Richard C., "Madness in March: steroids & point-shaving" (2006). On Sport and Society. 732.