Arete, Sport and Society, American Sport History, Football
Over the last several months, the newest revenue stream in college athletics appeared in the form of a life insurance scheme. Oklahoma State led the way with this idea which involved taking out $100,000 life insurance policies on major boosters. The idea was to generate a new source of revenue from those boosters dying to help produce winning athletic teams. Other institutions of higher athletics have rushed to put such a program in place on their campuses.
Sport and Society for Arete
College of Arts and Humanities
Crepeau, Richard C., "Dying for football" (2007). On Sport and Society. 745.