Arete, Sport and Society, American Sport History,
At the 2009 NCAA Convention in January the president of the organization, Dr. Myles Brand, gave his State of the Association Address. The subject was the dangers of commercialism in intercollegiate athletics. Reading Dr. Brand's address on the brink of the annual epidemic of March Madness is, to the say the least, a mind-blowing exercise. It is either the product of unfettered chutzpah or incredible naïveté. The tone and content of the address offer considerable evidence of each.
Sport and Society for Arete
College of Arts and Humanities
Crepeau, Richard C., "The commercialization of college sports" (2009). On Sport and Society. 804.