Arete, Sport and Society, American Sport History, Football
It is the “Bold North.”
The “Frozen Tundra” has been jettisoned and the “Bold North” is the new brand for Minnesota. I am assuming that this is the winter label only, and that the “Land of 10,000 Lakes” still reigns over that small window of time called summer, or if you prefer, August.
Sport and Society for Arete
College of Arts and Humanities
Crepeau, Richard C., "The New Minnesota" (2018). On Sport and Society. 823.