Keywords

Campgrounds, Pull Motivations, RV travel, Tourism Behavior

Abstract

Recreational vehicles (RVs) are owned and/or rented by travelers of diverse ages, traveling parties, and agendas. RVs, in most cases, will be parked at a campground during use, lending to the question of what factors influence campground selection. The current study explored pull factors specific to RV campground attributes by members of a RV association, identified the general demographics of the respective RV association, and investigated campground travel decisions by members of the RV association. Findings from the current study can assist campground owners/operators in developing effective marketing strategies for attracting RV travelers with customized products, onsite amenities, and/or services. Offerings can be tailored to today’s RV traveler based on travel needs, desires, and demographics.

Publication Date

7-23-2013

Original Citation

Fjelstul, J. (2013). Exploring Pull Factor Influences at Campgrounds by RV Association Members. Journal of Tourism Insights, 4(1).

DOI

10.9707/2328-0824.1035

Document Type

Paper

Language

English

Source Title

Journal of Tourism Insights

Volume

4

Issue

1

Publication Version

Publisher's version

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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