What Drives Employees’ Intentional to Implement Green Practices in Hotels? The Role of Knowledge, Awareness, Concern and Ecological Behaviour

Eric S.W. Chan
Alice H.Y. Hon
Wilco Chan
Fevzi Okumus, University of Central Florida


This study investigates the effects of three green triggers – environmental knowledge, environmental awareness and environmental concern – and employees’ ecological behaviour on their intentions to implement green practices in hotel companies. Data was collected through a survey from 438 hotel employees in Hong Kong and structural equation modelling (SEM) was used to test the research hypotheses. The results indicate that the three green triggers are positively associated with ecological behaviour and ecological behaviour is positively associated with intention to implement green practices in hotels. Additionally, ecological behaviour mediates the relationship between the three green triggers and intentions to implement. Theoretical and practical implications are also discussed.