Keywords

Five-Star Hotels, Bangkok

Abstract

Thailand is a highly tourism relied country. Following the new trends and innovations are significant for development of hotels. In this study, researcher supposes to analyze trends, challenges and innovations in selected five-star hotels in Bangkok and to examine how these hotels follow up them. This paper further discussed innovation outputs and innovativeness in selected five-star hotels, and also argued the impact affected by innovations and innovative practices in hotels. Qualitative research techniques were used in this study. In-depth interviews were conducted in English with three officials from selected five-star hotels to collect primary data. Observation method was also employed to observe the surroundings and layouts in selected hotels. Secondary data were mainly collected from Emerald journal articles, reports, books and authorized tourism websites. The study employed thematic analysis and content analysis to express findings. The result showed key finding of trends, challenges and innovations in selected five-star hotels. Study described many innovation outputs which belong to product innovation, service innovation and administrative innovation respectively. Findings also indicated that hotels utilized both interior and exterior approaches to follow up new trends and innovation. Furthermore, these innovations and innovative practices improved customers’ satisfaction and business performance for the hotels.

Publication Date

6-1-2015

Original Citation

Nan Hua, Adarsh Batra (2015). The New Trends and Innovations in Selected Five-Star Hotels in Bangkok, Thailand. International Research E-Journal on Business and Economics, 1(2).

Document Type

Paper

Language

English

Source Title

International Research E-Journal on Business and Economics

Volume

1

Issue

2

Publication Version

Publisher's version

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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