Moderating the impact of e-commerce expenses on financial performance in US upper upscale hotels
e-commerce, economies of scale, financial performance, hotel performance, marketing expenses
The heavily fragmented hotel industry, embracing the changes in their guests’ use of electronic devices, has spent considerable resources to incorporate electronic commerce (e-commerce) practices. The extant literature offers inconclusive findings with regard to the effect of e-commerce on firm performance, especially when firm size is considered. Given the high fragmentation of size in the hotel industry, understanding its role in the deployment of e-commerce could result in substantial benefits for both hotel firms and consumers. Using the financial performance of 689 observations of over 110 hotels during 2007–2012, this study finds that e-commerce expenses positively impact firm performance, and that firm size moderates the relationship between e-commerce expenses and firm performance.
DeFranco, A., Morison, C., & Hua, N. (2015). Examining Hotel Size as a Moderating Factor on the Impact of E-Commerce Expenses on the Financial Performance in American Upper Upscale Hotels. Tourism Economics, 23(2), 429-447.
Number of Pages
Rosen College of Hospitality Management
DeFranco, Agnes L.; Morosan, Cristian; and Hua, Nan, "Moderating the impact of e-commerce expenses on financial performance in US upper upscale hotels" (2017). Rosen Faculty Scholarship and Creative Works. 514.